Client

Kiko Sushi Bar

Services

Logo design
Branding
Web Design
Illustrations
Merchandising

Challenge

Create an identity for a restaurant opened in Rome to enhance the cuisine of the renowned chef Kiku.

Outcome

Simple but premium like the ingredients that make the difference in the Japanese cuisine.

Kiko sushi bar was born in Rome to enhance the art and cuisine of the chef Atsufumi Kikuchi, also known as Kiku, Chrysanthemum in Japanese. The chrysanthemum in Japan is symbol of harvest and goodwill and because of its auspicious meaning, frequently appears on decorations. The flower becomes the starting point of our creative exploration.

Kiko’s customers loved the identity so much that kept asking to bring home their placemats. This gave birth to a whole new merchandising opportunity.