Client

The Britannique Hotel, Curio Collection by Hilton.

Project realized with Valentina Moccia.

2019

Services

Logo design
Brand Identity
Collateral
Courtesy set
Uniforms
Menu

Challenge

An historic hotel in Naples becomes a five stars hotel by Hilton: the identity has to reflect tradition and modernity.

Outcome

A timeless luxury that fits perfectly with the unique new face of the hotel and tells costumers exactly what they expect from a 5 stars hotel.

The Britannique is an historic hotel in Naples, originally built in 1870, recently became part of the Curio Collection By Hilton.
The hotel was completely renovated blending traditional and contemporary design elements.

A timeless identity, that talks about luxury and top quality with the use of simple and bold shapes. Gold and teal, the colors of trust and a touch of yellow for the sun of Naples.

Three brands within the mother brand.
Along with the Hotel identity we created three different identities for the two restaurants and the bar: Le Pavillon, The Machphersons and The Niq Bar. The challenge was to find a style that could easily live together with The Britannique mood but at the same time give them a unique identity. We kept the gold as a main color but we added a unique color for each one of the restaurants creating a bold color palette.