Client

Il Terzo Giorno

Project realized for Arkage.

2018

Services

Logo design
Graphic design
Web design
Advertising
BTL Materials

Signage

Challenge

Find a memorable idea for the cover image of the exhibition about planet sustainability “Il Terzo Giorno”.

Outcome

The focus of the exhibition was understandable at first sight and also strong enough to create expectations and curiosity.

The exhibition aims to offer the city a new and unexpected look on the theme of sustainability.
The exhibition, designed by curator Didi Bozzini, leads the viewer through a cathartic journey that begins with the Third Day of Genesis, through creation, destruction, overcoming, nihilism, up to a return to nature. The itinerary consists of photographic images, installations, works created in situ and paintings, involving internationally renowned artists: Marina Abramović, Mario Merz, Gilberto Zorio, Gabriele Basilico, Sebastião Salgado, Mario Giacomelli, Gavin Turk and John Isaacs.